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  • Brand Value In The Title Industry: Feedback

    Last month, we concluded that none of the title insurance underwriters had “brand value”. Lou Pontani, a marketing maven at First American disagrees: As I read further I have this comment about the title underwriters brand . . . “I’m defining brand value as the power to charge a higher price than your competitors for [...]

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  • Twitter Top 10

    String tweets. A lot. Here’s a round of our most popular tweets over the last month. Per #TitleReport, title insurance experts agree with #POTUS in #SOTU on homeownership. Et tu? HELOCs, those vilified mortgage products that contributed to housing bubble & crash, are booming again. What’s behind the equity credit line eruption? #WSJ op-ed: Govt [...]

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  • Bruce Springsteen In The New Yorker

    “Some guys they just give up living And start dying little by little, piece by piece Some guys come home from work and wash up And go racing in the street” – Bruce Springsteen (Racing In The Street) Calling fans of Bruce Springsteen:  Check out this profile  by David Remnick from the New Yorker. If [...]

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  • Aprés Great Recession, Whither Capitalism?

    “Capitalism without failure is like religion without sin” – Allan Meltzer As we slowly and painfully recover from the Great Recession, Judge Jed Rakoff asks a very fundamental question: “Why has the financial crisis not led to anyone being penalized” in a thought-provoking essay, and one we’d do well to heed if the country would [...]

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