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  • Changes Under Way In The Mortgage And Title Industry

    “It is not the strongest of the species that survives, nor the most intelligent that survives.  It is the one that is most adaptable to change.” – Charles Darwin The Darwin quote should become a daily mantra for all title and mortgage industry participants. In our humble opinion, we’re in the middle of the most [...]

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  • Social Media And The Title/ Mortgage Industry

    ALTA did an admirable job with its Social Media Summit at the Business Strategies Conference in Nashville back in March.  The speakers and presentations were solid and provided great insights. Some anecdotal observations: 1) So much to do, such little time Many of the attendees were overwhelmed by the sheer flood of data.  As one [...]

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  • Brand Value In The Title Industry: Feedback

    Last month, we concluded that none of the title insurance underwriters had “brand value”. Lou Pontani, a marketing maven at First American disagrees: As I read further I have this comment about the title underwriters brand . . . “I’m defining brand value as the power to charge a higher price than your competitors for [...]

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  • Twitter Top 10

    String tweets. A lot. Here’s a round of our most popular tweets over the last month. Per #TitleReport, title insurance experts agree with #POTUS in #SOTU on homeownership. Et tu? HELOCs, those vilified mortgage products that contributed to housing bubble & crash, are booming again. What’s behind the equity credit line eruption? #WSJ op-ed: Govt [...]

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